Robert Phung's Blogspot

Intoduction : Following up from the first part of this social media monitoring analysis project, we have provided qualitative research about Enterprise Rent-A-Car company, discussing how the company functions within the groundswell using social media. Li and Bernoff's novel Groundswell discusses how the "groundswell" is determine by what the customer thinks and not what the company thinks of their own brand. Founder of Enterprise Rental-A-Car Jack Taylor , a former navy veteran agrees with Li and Bernoff that the 'groundswell' is firmly based on what the customer thinks of the company as Jack Taylor quotes, " take care of your customers and employees first, and profits will follow ". Ever since, his rental business and trust with his customers and his employees allow his business to flourish into what is now worth a multi-billionaire company. 😮 Objective : In the second part of this social media monitoring project, we have discuss...

What is more rewarding than working with someone who likes to have fun? 😌 Li and Bernoff's novel Groundswell in chapters 9-12 talks about how important it is, to work the "groundswell" inside your company. Companies that effective work within their internal community embrace the groundswell by engaging, listening, talking, energizing, and supporting employees . Li and Bernoff mentions Best Buy to be successful example how a company excerises their employees to gain customer insights and internal solutions from the frontline to resolve day-to-day issues. Best Buy hired Steve Bendt and Gary Koelling who worked as corporate marketers using Blue Shirt Nation, a social media networking tool to gain " insight into what really happening at the store, not just when the store is spic and span for corporate visits ". The two decided to go on the road participating in chalk talks in different stores and giving away Blue Shirt Nation t-shirts to employees. The...

If you haven't been on Twitter or any social media platforms today, there has been some trending news that the musical hip-hop artist Drake and Travis Scott and NFL player JuJu Smith have teamed up in the video game Fortnite to play along with a famous Twitch live-streaming Fortnite player, Tyler Blevins "Ninja" . What is Fortnite? What does it have to do with anything? Fortnite is a cross co-op sandbox survival game released by Epic Games in July 2017. Nine months later, the game, has turned into one of the most popular video games in the video game industry with over 45 million players playing daily.  Cross Co-op? Many electronic consoles like the PC, Xbox One, and Playstation 4 allows video game players to play in the same Fortnite servers, allowing different video game systems to play with one another, making it interconnectedly interesting for all users to engage. The concept of cross co-op brings video gaming t...