Robert Phung's Blogspot

Intoduction : Following up from the first part of this social media monitoring analysis project, we have provided qualitative research about Enterprise Rent-A-Car company, discussing how the company functions within the groundswell using social media. Li and Bernoff's novel Groundswell discusses how the "groundswell" is determine by what the customer thinks and not what the company thinks of their own brand. Founder of Enterprise Rental-A-Car Jack Taylor , a former navy veteran agrees with Li and Bernoff that the 'groundswell' is firmly based on what the customer thinks of the company as Jack Taylor quotes, " take care of your customers and employees first, and profits will follow ". Ever since, his rental business and trust with his customers and his employees allow his business to flourish into what is now worth a multi-billionaire company. 😮 Objective : In the second part of this social media monitoring project, we have discuss...

Introduction You probably have seen this sign before if you have traveled by airplane at an airport and seen a rental booth called Enterprise . This rental car company has been around since 1957! The Enterprise company was founded by Jack Taylor , a decorated WWII Hellcat pilot who believe in his country, his family and the dream of starting a business. Learning from his experience in the navy with his trusting crew members including the value of hard work, team spirit and simply doing the right thing. Jack embraced the novel concept of leasing automobiles, with a fleet of seven cars, starting his leasing company in St. Louis, Missouri. Enterprise is now a household name for frequent travelers, road trippers and those with a car in the shop. We're a brand that’s recognized as a worldwide leader in the car rental industry. We value employees and customers as much as a member of the family. Today Enterprise continues to drive success through a simple, yet powerful set of ...