Energizing Your Customers
via GIPHY What is better than buying something that is full price? SALE!!! Many online companies are strategically 'energizing their customers' by giving their customers the power to choose and dictate the way they shop ever before. Li and Bernoff discuss the idea of the groundswell in their novel ( Groundswell ). They told us there are three basic techniques for energizing the customers. 1. Tap into customers' enthusiasm with ratings and reviews. 2. Create a community to energize your customers. 3. Participate in and energize online communities of your brand enthusiasts. As for online retail companies who are looking to attract their customers, many online retail websites like Amazon , Fashion Nova , Urban Outfitters , and other online retailers have included an option for ratings and reviews on brand products. Amazon : Fashion Nova: Urban Outfitters: Includi...
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