Robert Phung's Blogspot

What is more rewarding than working with someone who likes to have fun? 😌 Li and Bernoff's novel Groundswell in chapters 9-12 talks about how important it is, to work the "groundswell" inside your company. Companies that effective work within their internal community embrace the groundswell by engaging, listening, talking, energizing, and supporting employees . Li and Bernoff mentions Best Buy to be successful example how a company excerises their employees to gain customer insights and internal solutions from the frontline to resolve day-to-day issues. Best Buy hired Steve Bendt and Gary Koelling who worked as corporate marketers using Blue Shirt Nation, a social media networking tool to gain " insight into what really happening at the store, not just when the store is spic and span for corporate visits ". The two decided to go on the road participating in chalk talks in different stores and giving away Blue Shirt Nation t-shirts to employees. The...

Introduction You probably have seen this sign before if you have traveled by airplane at an airport and seen a rental booth called Enterprise . This rental car company has been around since 1957! The Enterprise company was founded by Jack Taylor , a decorated WWII Hellcat pilot who believe in his country, his family and the dream of starting a business. Learning from his experience in the navy with his trusting crew members including the value of hard work, team spirit and simply doing the right thing. Jack embraced the novel concept of leasing automobiles, with a fleet of seven cars, starting his leasing company in St. Louis, Missouri. Enterprise is now a household name for frequent travelers, road trippers and those with a car in the shop. We're a brand that’s recognized as a worldwide leader in the car rental industry. We value employees and customers as much as a member of the family. Today Enterprise continues to drive success through a simple, yet powerful set of ...

via GIPHY What is better than buying something that is full price?   SALE!!!  Many online companies are strategically 'energizing their customers' by giving their customers the power to choose and dictate the way they shop ever before. Li and Bernoff discuss the idea of the groundswell in their novel ( Groundswell ). They told us there are three basic techniques for energizing the customers. 1. Tap into customers' enthusiasm with ratings and reviews. 2. Create a community to energize your customers. 3. Participate in and energize online communities of your brand enthusiasts.   As for online retail companies who are looking to attract their customers, many online retail websites like Amazon , Fashion Nova , Urban Outfitters , and other online retailers have included an option for ratings and reviews on brand products.  Amazon :  Fashion Nova: Urban Outfitters: Includi...

via GIPHY Soooo.. what is the Groundswell ? Is the Earth ground swelling up into destruction? Well to explain, the term 'groundswell' is "a social trend in which people use technologies to get the things they need from each other, rather from traditional institutions like corporations"   ( Li & Bernoff, 2011, p. 9) .  To put this into perspective, groundswell has always existed as people have always depended on each other and drawn strength from one another. Now.. with the advent and spread of social technologies and the internet, people and technology have worked hand and hand to organize in favor or against corporations through the world wide web. To get a sense of what this Groundswell can mean in today's society, we can make references to what has happened last night, in what is a important and glorious day for American Football (NFL) history, THE SUPERBOWL! via GIPHY  The Superbowl is the annual championship game of the National ...