Robert Phung's Blogspot

Intoduction : Following up from the first part of this social media monitoring analysis project, we have provided qualitative research about Enterprise Rent-A-Car company, discussing how the company functions within the groundswell using social media. Li and Bernoff's novel Groundswell discusses how the "groundswell" is determine by what the customer thinks and not what the company thinks of their own brand. Founder of Enterprise Rental-A-Car Jack Taylor , a former navy veteran agrees with Li and Bernoff that the 'groundswell' is firmly based on what the customer thinks of the company as Jack Taylor quotes, " take care of your customers and employees first, and profits will follow ". Ever since, his rental business and trust with his customers and his employees allow his business to flourish into what is now worth a multi-billionaire company. 😮 Objective : In the second part of this social media monitoring project, we have discuss...

via GIPHY What is better than buying something that is full price?   SALE!!!  Many online companies are strategically 'energizing their customers' by giving their customers the power to choose and dictate the way they shop ever before. Li and Bernoff discuss the idea of the groundswell in their novel ( Groundswell ). They told us there are three basic techniques for energizing the customers. 1. Tap into customers' enthusiasm with ratings and reviews. 2. Create a community to energize your customers. 3. Participate in and energize online communities of your brand enthusiasts.   As for online retail companies who are looking to attract their customers, many online retail websites like Amazon , Fashion Nova , Urban Outfitters , and other online retailers have included an option for ratings and reviews on brand products.  Amazon :  Fashion Nova: Urban Outfitters: Includi...

via GIPHY How genuine is social media in today's day and age?? Social media gives us a place to hide when we can not communicate our feelings . Although, social media should not be a scapegoat to rely on as people still rely on it. #sorrynotsorry Social media has driven our society to be less communicative in person and more communicative through the internet.  Wanna make new friends?  DM them! You want more likes?  Throw more #hashtags and get more followers! You wanna hookup?  Go on Tinder !  Social media now helps us with everything, there's no need to meet people the "traditional" way, such as, getting hit on at the mall, making new school friends at the lunch table, meeting people basically without getting social media involved.  People now tend to stay inside, instead of going out to meet people. Social media creates lonliness or depression because the second anyone stops getting the usual amount of lik...