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Intoduction : Following up from the first part of this social media monitoring analysis project, we have provided qualitative research about Enterprise Rent-A-Car company, discussing how the company functions within the groundswell using social media. Li and Bernoff's novel Groundswell discusses how the "groundswell" is determine by what the customer thinks and not what the company thinks of their own brand. Founder of Enterprise Rental-A-Car Jack Taylor , a former navy veteran agrees with Li and Bernoff that the 'groundswell' is firmly based on what the customer thinks of the company as Jack Taylor quotes, " take care of your customers and employees first, and profits will follow ". Ever since, his rental business and trust with his customers and his employees allow his business to flourish into what is now worth a multi-billionaire company. 😮 Objective : In the second part of this social media monitoring project, we have discuss...

What is more rewarding than working with someone who likes to have fun? 😌 Li and Bernoff's novel Groundswell in chapters 9-12 talks about how important it is, to work the "groundswell" inside your company. Companies that effective work within their internal community embrace the groundswell by engaging, listening, talking, energizing, and supporting employees . Li and Bernoff mentions Best Buy to be successful example how a company excerises their employees to gain customer insights and internal solutions from the frontline to resolve day-to-day issues. Best Buy hired Steve Bendt and Gary Koelling who worked as corporate marketers using Blue Shirt Nation, a social media networking tool to gain " insight into what really happening at the store, not just when the store is spic and span for corporate visits ". The two decided to go on the road participating in chalk talks in different stores and giving away Blue Shirt Nation t-shirts to employees. The...

If you haven't been on Twitter or any social media platforms today, there has been some trending news that the musical hip-hop artist Drake and Travis Scott and NFL player JuJu Smith have teamed up in the video game Fortnite to play along with a famous Twitch live-streaming Fortnite player, Tyler Blevins "Ninja" . What is Fortnite? What does it have to do with anything? Fortnite is a cross co-op sandbox survival game released by Epic Games in July 2017. Nine months later, the game, has turned into one of the most popular video games in the video game industry with over 45 million players playing daily.  Cross Co-op? Many electronic consoles like the PC, Xbox One, and Playstation 4 allows video game players to play in the same Fortnite servers, allowing different video game systems to play with one another, making it interconnectedly interesting for all users to engage. The concept of cross co-op brings video gaming t...

Introduction You probably have seen this sign before if you have traveled by airplane at an airport and seen a rental booth called Enterprise . This rental car company has been around since 1957! The Enterprise company was founded by Jack Taylor , a decorated WWII Hellcat pilot who believe in his country, his family and the dream of starting a business. Learning from his experience in the navy with his trusting crew members including the value of hard work, team spirit and simply doing the right thing. Jack embraced the novel concept of leasing automobiles, with a fleet of seven cars, starting his leasing company in St. Louis, Missouri. Enterprise is now a household name for frequent travelers, road trippers and those with a car in the shop. We're a brand that’s recognized as a worldwide leader in the car rental industry. We value employees and customers as much as a member of the family. Today Enterprise continues to drive success through a simple, yet powerful set of ...

via GIPHY What is better than buying something that is full price?   SALE!!!  Many online companies are strategically 'energizing their customers' by giving their customers the power to choose and dictate the way they shop ever before. Li and Bernoff discuss the idea of the groundswell in their novel ( Groundswell ). They told us there are three basic techniques for energizing the customers. 1. Tap into customers' enthusiasm with ratings and reviews. 2. Create a community to energize your customers. 3. Participate in and energize online communities of your brand enthusiasts.   As for online retail companies who are looking to attract their customers, many online retail websites like Amazon , Fashion Nova , Urban Outfitters , and other online retailers have included an option for ratings and reviews on brand products.  Amazon :  Fashion Nova: Urban Outfitters: Includi...

via GIPHY How genuine is social media in today's day and age?? Social media gives us a place to hide when we can not communicate our feelings . Although, social media should not be a scapegoat to rely on as people still rely on it. #sorrynotsorry Social media has driven our society to be less communicative in person and more communicative through the internet.  Wanna make new friends?  DM them! You want more likes?  Throw more #hashtags and get more followers! You wanna hookup?  Go on Tinder !  Social media now helps us with everything, there's no need to meet people the "traditional" way, such as, getting hit on at the mall, making new school friends at the lunch table, meeting people basically without getting social media involved.  People now tend to stay inside, instead of going out to meet people. Social media creates lonliness or depression because the second anyone stops getting the usual amount of lik...

via GIPHY Soooo.. what is the Groundswell ? Is the Earth ground swelling up into destruction? Well to explain, the term 'groundswell' is "a social trend in which people use technologies to get the things they need from each other, rather from traditional institutions like corporations"   ( Li & Bernoff, 2011, p. 9) .  To put this into perspective, groundswell has always existed as people have always depended on each other and drawn strength from one another. Now.. with the advent and spread of social technologies and the internet, people and technology have worked hand and hand to organize in favor or against corporations through the world wide web. To get a sense of what this Groundswell can mean in today's society, we can make references to what has happened last night, in what is a important and glorious day for American Football (NFL) history, THE SUPERBOWL! via GIPHY  The Superbowl is the annual championship game of the National ...